Global WAKEcup is a zero waste reusables brand with a mission to end single use plastic pollution for good. Based in the UK, Global WAKEcup was born in 2018 after old friends Buffie and Nick got chatting about David Attenborough's iconic Blue Planet series and realised they needed to get involved in the fight against single-use plastics. Fast forward to 2022, and the crisis is more urgent than ever. Global WAKEcup is more than just stylish, sustainably sourced coffee cups and water bottles. It’s a movement towards a world where everyone can choose to reuse, and say no to single-use. We give 10% of profits to ocean conservation charities.